Fitness Park
Transforming the customer experience
content creation mobile application digitalization of the group
PROBLEM
French leader with nearly 300 clubs, Fitness park had to modernize its brand preference by totally transforming the member experience inside and outside the clubs.
Idea
An application where 100% of the content is created by its members. The idea is that expert members create and share their training to motivate and coach the rest of the community, which is more novice.
In return, we have set up a complete mediatization strategy where training productions can be really promoted by the brand in a consistent way on all contact points (app, retail, social media) and that their commitment benefits others while promoting them.
Results
76,000 downloads, 30,000 users for 7,000 live training sessions daily, 400 micro-influencers that publish an average once or twice a week.
Today, it is the coaches of each club and the brand who use this content on a daily basis to coach their members and organize events.
